Your KPI is killing your Estate Agency career
If your bonus is based on listings and market share, you’re not in estate agency.
You’re in a board game.
And guess what? Sellers are the pawns.
If you genuinely cared about getting them moved, you would care more about completion rates than how many boards you planted.
If your bonus is based on listings and market share, you’re not in estate agency.
You’re in a board game.
And guess what? Sellers are the pawns.
If you genuinely cared about getting them moved, you would care more about completion rates than how many boards you planted.