The ‘No Thanks’ Price Reduction Script for Estate Agents Let’s be frank for a second. If a house has been on the market for month/six weeks without an offer, it’s not at the right asking price. One of my estate agent clients rang me the other day saying he was struggling. He said, “I’ve got 55 houses on the market which have been on the market for over a couple of months & the aren’t shifting. ” I said, “No, you have got 55 overpriced listings.” He came back with, “Yeah Chris, but they are all at market value.” I replied, “No, they are not. If they were, buyers would be viewing & most importantly offering. The market value isn’t what you want, it’s what a buyer is willing to pay …… today.” This is why you need to get your vendors out of ‘fairy tale land’ and into the real world. This is how … “Hi [Vendor's Name], we have now been on the market for around 45 days. We have had plenty of views online [insert the number from Rightmove +], a few viewings, but no ser...