Somewhere along the way, some elements of the estate agency industry stopped serving the public... and started serving itself.

£1,000+ taken from a conveyancing sign up.

Blocking offers unless the buyer sees the in-branch mortgage adviser.

Overvaluing to win the instruction.

Boasting about market share on social media.

Only selling 53% of the homes we list.

To them, it’s no longer about doing what’s right for the homeowner It’s about protecting the pipeline.

Chasing KPIs and targets.
Feeding the machine.

But here’s the truth that’s been quietly forgotten:

Estate agency isn’t about the agent.

It’s about the home movers.

Our job isn’t to look successful.
It’s to be useful.

To give honest advice.

To move people, not just list properties with only half the people moving
.
It’s time that part of the EA industry remembered who it’s really here to serve.