Estate Agents Are Nothing Without Rightmove
Strip away Rightmove, and 80% of estate agents would be out of business tomorrow.

They rely on portals to do all the heavy lifting because they have no idea how to sell. They don’t know how to generate demand, how to prospect for buyers, or how to create urgency. Their entire job is uploading photos and waiting for an email.

Here’s a question: if you’re an estate agent, what would you do if Rightmove shut down tomorrow?

If your answer isn’t immediate, you’re not a real salesperson—you’re just a glorified admin assistant.