Overvaluing is destroying our estate agency industry.
We're only exchanging on 54% of the homes we list — because too many agents would rather tickle a homeowner’s greed than tell them the truth.
Yet I believe it goes deeper than that ...
Many Estate Agents overvalue as they hate losing a listing.
Its a gut punch and it hurts
The rejection
Their fragile ego cant take it
Overpricing just to win the instruction isn't protecting your ego — it’s ruining people’s lives and shredding the reputation of estate agency.
When you inflate the asking price instead of being honest, you're not being smart.
You're being weak.
Our job isn't to tell people what they want to hear. It’s to help them move.
A black or red chance of moving home isnt good enough
Its time to start telling the truth
Because when the truth is silenced, everyone loses — especially the estate agent.
SilenceOfTheEstateAgents
