Every Estate Agent is a “Local Property Expert”...
Until it’s time to prove it.
You can’t keep hiding behind “New to Market” posts and expect homeowners to trust you as the go-to name in town.
Because here’s the truth no one wants to say out loud:
🔻 If your feed is just listings, you’re not an expert.
🔻 If you never post insight, you’re not building trust.
🔻 If you can’t explain what’s happening in your local market, you’re just guessing.
Homeowners can tell the difference.
They’re not stupid.
They’re just scrolling past you to find someone who actually tells them what’s going on.
And while you're busy polishing your next brochure-style post, the estate agent who shows up with value is taking your listings.
Until it’s time to prove it.
You can’t keep hiding behind “New to Market” posts and expect homeowners to trust you as the go-to name in town.
Because here’s the truth no one wants to say out loud:
🔻 If your feed is just listings, you’re not an expert.
🔻 If you never post insight, you’re not building trust.
🔻 If you can’t explain what’s happening in your local market, you’re just guessing.
Homeowners can tell the difference.
They’re not stupid.
They’re just scrolling past you to find someone who actually tells them what’s going on.
And while you're busy polishing your next brochure-style post, the estate agent who shows up with value is taking your listings.