𝗢𝗻𝗲 𝗘𝘀𝘁𝗮𝘁𝗲 𝗔𝗴𝗲𝗻𝘁’𝘀 𝗦𝗲𝗰𝗿𝗲𝘁 𝘁𝗼 𝗧𝘂𝗿𝗻𝗶𝗻𝗴 𝗩𝗮𝗹𝘂𝗮𝘁𝗶𝗼𝗻𝘀 𝗶𝗻𝘁𝗼 𝗜𝗻𝘀𝘁𝗿𝘂𝗰𝘁𝗶𝗼𝗻𝘀

“Build rapport” is advice every estate agent hears, but vague throwaway phrases like that don’t help you win the listing.

What works: Before your MA / free valuation, research the client and reference something specific during your meeting: “I noticed this property has been in your family for years—what are your hopes for the next owner?”

Look on Facebook to find them and see what they are into, eg the local football team or hobbies?

Look on Google Street View on the historical view of their home, and see if they have changed anything .. "Didn't your home use to have Black wooden Door?"

(sounds daft, yet you can say you remember the home as you had dealing with one a few doors down)

Personalising the conversation builds an instant connection.