1. The Value Flip
“I completely understand you want the best deal. Just out of curiosity—why do you think they’re cheaper? What do you think they’re leaving out to make that work?”

2. The Silent Power Move
“If fee is your only concern, I might not be the right agent for you.”

(Then stay silent. Let them process that.)

3. The Risk Reversal
“If an agent can’t negotiate their own fee properly, how do you think they’ll handle negotiations when it comes to your biggest asset? I don’t discount my fee because I don’t discount my service—or your sale price.”

4. The Real Cost Question
“Would you rather save a few thousand on fees, or make an extra £10,000–£20,000 on your sale price because I negotiated harder? The agent you choose isn’t an expense—it’s an investment.”

5. The Confidence Play
“If they were truly confident in their ability to get you the best result, do you think they’d be cutting their fee to win your business? I back myself. That’s why I charge what I charge.”