Some Estate Agents would rather be popular than successful
Estate agents want sellers to like them.
They’re so obsessed with being the “nice guy” that they forget their actual job ... getting results.
That’s why they’re afraid to have tough conversations. That’s why they avoid bringing up realistic asking prices.
That’s why they let sellers sit on the market for months without pushing for action.
But here’s the thing: your clients don’t need another friend. They need someone who will tell them the truth, even if it’s uncomfortable.
If you’re an agent afraid of confrontation, you’re not a professional ... you’re a people pleaser with a business card.
Estate agents want sellers to like them.
They’re so obsessed with being the “nice guy” that they forget their actual job ... getting results.
That’s why they’re afraid to have tough conversations. That’s why they avoid bringing up realistic asking prices.
That’s why they let sellers sit on the market for months without pushing for action.
But here’s the thing: your clients don’t need another friend. They need someone who will tell them the truth, even if it’s uncomfortable.
If you’re an agent afraid of confrontation, you’re not a professional ... you’re a people pleaser with a business card.
