95% of all buying decisions by human beings start with getting buy-in from the emotional side of the brain first.
Only once the emotion has said yes will it move over to the logical side of the brain for sign-off and get a second yes
Sell on emotion FIRST (ie stories), then SECONDLY with logic (stats, graphs & data).
Only once the emotion has said yes will it move over to the logical side of the brain for sign-off and get a second yes
Sell on emotion FIRST (ie stories), then SECONDLY with logic (stats, graphs & data).