Consistency in your posting will keep you center of mind and back up that you are the resource your Facebook connections can trust for all things property locally.
Yet consistency requires two parts that must work together to maximize success on your social media.
Your consistency must comprise both the quantity and quality of posts.
If you post every single day, yet the quality of your social media posts is low, then you will fail.
If you post top-notch quality content yet only post once a fortnight, it will be rather difficult to find social media success.
You have to have both if you are going to maximise the opportunity social media presents.
So quantity is a numbers game.
But quality?
There are 3 chief types of content add quality.
Quality posts type 1️⃣- include your followers in your day to day activities,
Quality posts type 2️⃣ - educate your followers
Quality posts type 3️⃣ - entertain your followers.
So what do they look like?
The social media posts that include your followers (type 1️⃣) are the posts where you share what you are doing and most importantly involve your followers in them.
Eg
Look at this amazing do-ooer-upper, how would you change the layout?
I have just placed a house on the market in XXXX, and I can not wait to share all the details!
Tonight, I attended an event that benefited our local primary school. Look at these pics — this is a future event you won’t want to miss!
Examples of possible educational posts (type 2️⃣)
House prices in xxxxx have risen by x% in the last x years compared to a nearby town where they only rose by x%
I love having lunch with family; these are my four go-to lunch places in (XXXX).
This is how rising Bank of England interest rates will affect your home-buying process.
Examples of type 3️⃣ posts (entertaining posts)
Last week, I experienced the funniest thing that has ever happened to me in estate agency industry when I …
Check out these before and after photos of a property in XYZ estate. A lovely transformation that is now available for viewings…
Read the story of how xxxxx town couple found their ideal home. It all started when …
Staying consistent with both your quality and quantity of social media posts in your agency will yield results … big time.
Yet consistency requires two parts that must work together to maximize success on your social media.
Your consistency must comprise both the quantity and quality of posts.
If you post every single day, yet the quality of your social media posts is low, then you will fail.
If you post top-notch quality content yet only post once a fortnight, it will be rather difficult to find social media success.
You have to have both if you are going to maximise the opportunity social media presents.
So quantity is a numbers game.
But quality?
There are 3 chief types of content add quality.
Quality posts type 1️⃣- include your followers in your day to day activities,
Quality posts type 2️⃣ - educate your followers
Quality posts type 3️⃣ - entertain your followers.
So what do they look like?
The social media posts that include your followers (type 1️⃣) are the posts where you share what you are doing and most importantly involve your followers in them.
Eg
Look at this amazing do-ooer-upper, how would you change the layout?
I have just placed a house on the market in XXXX, and I can not wait to share all the details!
Tonight, I attended an event that benefited our local primary school. Look at these pics — this is a future event you won’t want to miss!
Examples of possible educational posts (type 2️⃣)
House prices in xxxxx have risen by x% in the last x years compared to a nearby town where they only rose by x%
I love having lunch with family; these are my four go-to lunch places in (XXXX).
This is how rising Bank of England interest rates will affect your home-buying process.
Examples of type 3️⃣ posts (entertaining posts)
Last week, I experienced the funniest thing that has ever happened to me in estate agency industry when I …
Check out these before and after photos of a property in XYZ estate. A lovely transformation that is now available for viewings…
Read the story of how xxxxx town couple found their ideal home. It all started when …
Staying consistent with both your quality and quantity of social media posts in your agency will yield results … big time.