If you are wondering why marketing sometimes fails to hit as well you thought, often it’s because your marketing makes you, the agent the center of attention.
Look what I have sold or exchanged on
Look at my market share
It’s like you are the hero
Yet the best marketing makes your vendor the hero
You instead are their guide.
Yet how do you tell a story to land the punch?
Easy - let me tell you.
Answer each section below to create your vendor’s hero story.
1️⃣ INTRODUCE THE HERO
Who are they? What were they selling? Explain the existing status quo
2️⃣ WHAT ARE THE VENDOR'S ASPIRATIONS?
What exactly did your hero want and need?
3️⃣ WHAT ARE THE VENDOR’s MAIN CHALLENGES?
What things stood in their way? What bad guys did they face? (Often the other agent)
4️⃣ WHAT MADE THEM WANT TO CHANGE?
What big problem needed changing in the hero's (vendor) life?
Why were you called?
5️⃣ ENTER STAGE RIGHT - YOU - THE GUIDE
Who da hell are you? What was your mission? Why should the vendor (our hero) trust you even though they don’t know you?
6️⃣ SET OUT THE VISION
Set out the path and what life would look like for the vendor if you all succeed? Tell us all what benefits & rewards were waiting on the other side of the journey.
7️⃣ TELL US THE PLAN
What were the actual real steps the vendor needed to take to succeed? What guidance, tools support or resources did you provide to help?
8️⃣ THE BATTLE / JOURNEY AHEAD
What were the obstacles that your vendor faced?
External, internal, and personal obstacles?
Where have other vendors failed in
the past?
9️⃣ VICTORY & LIFE TRANSFORMATION
What did success look like? Tell the audience how it made the vendor feel to succeed and change their life forever
.. because of you!
Look what I have sold or exchanged on
Look at my market share
It’s like you are the hero
Yet the best marketing makes your vendor the hero
You instead are their guide.
Yet how do you tell a story to land the punch?
Easy - let me tell you.
Answer each section below to create your vendor’s hero story.
1️⃣ INTRODUCE THE HERO
Who are they? What were they selling? Explain the existing status quo
2️⃣ WHAT ARE THE VENDOR'S ASPIRATIONS?
What exactly did your hero want and need?
3️⃣ WHAT ARE THE VENDOR’s MAIN CHALLENGES?
What things stood in their way? What bad guys did they face? (Often the other agent)
4️⃣ WHAT MADE THEM WANT TO CHANGE?
What big problem needed changing in the hero's (vendor) life?
Why were you called?
5️⃣ ENTER STAGE RIGHT - YOU - THE GUIDE
Who da hell are you? What was your mission? Why should the vendor (our hero) trust you even though they don’t know you?
6️⃣ SET OUT THE VISION
Set out the path and what life would look like for the vendor if you all succeed? Tell us all what benefits & rewards were waiting on the other side of the journey.
7️⃣ TELL US THE PLAN
What were the actual real steps the vendor needed to take to succeed? What guidance, tools support or resources did you provide to help?
8️⃣ THE BATTLE / JOURNEY AHEAD
What were the obstacles that your vendor faced?
External, internal, and personal obstacles?
Where have other vendors failed in
the past?
9️⃣ VICTORY & LIFE TRANSFORMATION
What did success look like? Tell the audience how it made the vendor feel to succeed and change their life forever
.. because of you!