How To Get More People To Use Your Lettings and Estate Agency Blog

The imbalance of the 2022 UK Property Market? The average original asking price of 948,470 properties sold STC in the UK since Jan 1st has been £363,011. Yet, the average asking of the 1,372,548 new listings since Jan 1st has been £418,320. Something tells me there is an imbalance of what is coming on the market and what is actually selling. Thoughts? Have you seen this?

Why inflation will attract landlords to buy more BTL properties   1.   As inflation rises, so do property values   2.    Fixed-rate mortgages remain the same even as property values rise increasing the property owner's equity in the bricks and mortar   3.   Rents that tenants on average rise with inflation, increasing the ROI.   You work bl**dy hard for your money.   Don’t lose it to inflation.   Think buy to let. (Part of my speech to 850 Manchester Landlords at the Manchester Landlord Forum

It's just like learning to riding a 🐴 You will wobbly You will fall off. Yet it won't be that painful. The most important thing is to get back on the 🐎 Keep riding and keep practicing. That is the number one thing. Do that and you'll be Grand National or Derby in no time. 😎

95% of all buying decisions by human beings start with getting buy-in from the emotional side of the brain first. Only once the emotion has said yes will it move over to the logical side of the brain for sign-off and get a second yes Sell on emotion FIRST (ie stories), then SECONDLY with logic (stats, graphs & data).  

The formula for getting more listings for your estate agency… Beneficial outcome for house seller + proof you sell well + scarcity of you + importance requiring swift action + a cast iron guarantee = irresistible listing offer!

I believe it’s all about creating communities around your town (because 💯% of your business is based in your town) And that isn’t just a plain old simple Facebook Group It’s going further to ensure everyone feels like their voice matters, their opinion matters and they are being heard. What are your thoughts on these agents?

🆘 How to get all the landlord clients for your letting agency you want; in any town or suburb you want. (Even if other letting agents have a bigger ‘brand awareness’ than you) Without making one cold call Without doing boring networking meetings. DM me with a request for my ‘18 point step by step guide’. I will even send you my 20 MS word templates for free No selling No course I will send you everything You might ask why? Because I know 99% won’t do anything with the free training Yet 1% of you might

(So You Can Compete With TikTok) With the introduction of TikTok, you must understand you are in a bigger competition for the reader’s attention. The average Facebook user has an attention span of a goldfish Meaning if you can’t capture their attention instantly, they will have scrolled to the next post in a second That means the most important talent you can have when posting your social media posts for your Estate or Letting Agency is to learn the art (and science) of capturing people’s attention. And quite simply, that comes down to your first sentence One might say even the first few words of that first sentence So here are 6 proven ways to capture attention: 1. Start with a vulnerable statement. Eg When I was 32, I was addicted to booze…. By the age of 25, I had been divorced twice… 2. Start with a question that makes people go ‘really’ Eg Did you know the average householder in Grantham has less than £17,000 in equity? 3. Start with a strong assertion. Eg Waking at 530am and walk...

What 3 things do you control in your estate agency business to grow it? It isn’t … ❌ interest rates ❌ house prices ❌ the surveyor down-valuing the property Yet you do control ✅ Your mindset. ✅ Who (and how many) homeowners do you reach out to. ✅ The message you deliver to those homeowners. Most of the agents that you see today who are successful are the ones that took the advantage in the last downturn in 2008/9 Now it is your time to take your share of the pie. Are you going to take it or is some other agent gonna take it? Choice is yours