Probate, divorce, redundancy.
These aren’t “lead types”.
They’re people at their lowest moments.
Yet we train agents to treat them like “stock”.
Empathy is the skill that separates an agent from a lister.
When you understand the story behind the sale, you don’t just win the instruction. You win the client’s trust.
And trust is worth more than any pie chart.
These aren’t “lead types”.
They’re people at their lowest moments.
Yet we train agents to treat them like “stock”.
Empathy is the skill that separates an agent from a lister.
When you understand the story behind the sale, you don’t just win the instruction. You win the client’s trust.
And trust is worth more than any pie chart.
