“I have just capped”, said the self employed estate agent.

Are you opened minded to let me ask a question.

Why did you post that?

No homeowner cares that you’ve capped.

Capping is a vanity metric inside the bubble of self employed agency. It makes you feel good. It impresses your peers. It gives your network a round of applause.

But to the homeowner thinking about selling?

They don’t know what it means. They don’t care what it means. And if you try to explain it, you’ll sound like you’re talking about your payslip instead of their house.

Sellers care about three things only:

👉 Can you sell my home?
👉 Can you get me the best price?
👉 Can I trust you?

That’s it.

So when you plaster “I’ve capped!” all over LinkedIn or Facebook, remember this: you’ve just made your success about you, not them.

You wouldn’t walk into a free val and say “I’m on 100% commission now” and expect to win the instruction. So why are you saying it online?

Are you doing it to attract clients, or do you just want likes from other agents?