How To Get More People To Use Your Lettings and Estate Agency Blog

  “I have just capped”, said the self employed estate agent. Are you opened minded to let me ask a question. Why did you post that? No homeowner cares that you’ve capped. Capping is a vanity metric inside the bubble of self employed agency. It makes you feel good. It impresses your peers. It gives your network a round of applause. But to the homeowner thinking about selling? They don’t know what it means. They don’t care what it means. And if you try to explain it, you’ll sound like you’re talking about your payslip instead of their house. Sellers care about three things only: 👉 Can you sell my home? 👉 Can you get me the best price? 👉 Can I trust you? That’s it. So when you plaster “I’ve capped!” all over LinkedIn or Facebook, remember this: you’ve just made your success about you, not them. You wouldn’t walk into a free val and say “I’m on 100% commission now” and expect to win the instruction. So why are you saying it online? Are you doing it to attract clients, or do you just...

Estate Agents - Stop sending boring tout letters Seriously, they are not getting you the results because they dull and boring. Look at these … One letter has even been set in fire One has more stamps on it thank a post office One one has been scrunched up ….. and the text in them will blow your 🤯 If you are an estate agent and want/need more listings - maybe we should chat? Christopher

I analysed the top 100 estate agency brands in the UK. Looking at their exchanges and withdrawals over the last 2 years. The traditional models exchanged contracts on 52.7% of their listings (the remaining 47.3% withdrawn) The self-employed models that appeared in that same top 100? 63.3%. A whopping 20.2% uplift in performance. Self employed Estate Agents have a 1 in 5 greater chance of selling a home that big Estate Agency That’s not a marginal gain. That’s a different league. I am not bashing big Estate Agency here -some traditional agents in the top 100 are in the mid 70%'s exchange ratio, yet also some are in the mid 20%'s (that isnt a typo - there are couple of big name London agents that only exchange on 1 in 4 of their listings) Ok back to the point Before dismissing self employed models as ‘just recruiters with laptops’, maybe ask why their exchange rates are higher? Could it be .. Less bloat. More focus. Clear accountability. Because I believe it’s not about listing t...