Somewhere along the way, Estate Agency has lost its way ...
Estate Agency stopped being about helping people move...
...and started being about helping estate agents.
1️⃣ Taking £800 to £1,000+ out of the solictor costs for a conveyancing referral.
2️⃣ Blocking offers unless buyers see the in-branch mortgage adviser.
3️⃣ Overvaluing to win instructions.
4️⃣ Comparing ourselves to other agents with pie charts and graphs.
5️⃣ And still only sell 53% of the homes we list.
It’s become a numbers game.
Not a people business.
𝗕𝘂𝘁 𝗵𝗲𝗿𝗲’𝘀 𝘁𝗵𝗲 𝘁𝗿𝘂𝘁𝗵:
We’re not here to look good on a leaderboard.
We’re here to get people moved.
That’s what the public care about.
Not how many listings we’ve got or a pie chart.
Not whether we’ve “beaten” the competition.
Just whether we did our job, and did it properly.
Maybe it’s time we started acting like it???
Your thoughts?
Christopher
PS I am pleased to many the silent majority dont act like this, the issue, we are all fragmented and in our little bubbles