Estate Agents: Stop wasting your time battling overvaluations with logic.

Harvard research proves it—19 out of 20 decisions are made emotionally first.

So why do so many agents think a Rightmove price report is going to snap a homeowner out of their £50k-over-the-odds fantasy?

Here’s the truth: They don’t want to hear it. They’ve already felt the excitement of that big number. They’re picturing the dream home, the extra cash, the smugness of getting ‘more’ than next door.

Your facts? Your figures? They’re white noise.

Want to change their mind? Make them feel the pain of overvaluing before they live it.

"A couple we met last year had their home valued at £600k by one agent, £550k by us. The higher number felt good—until six months later, when they were still stuck, chasing the market down. Eventually, they sold for £525k. But the real kicker? They lost the house they wanted because they couldn’t move in time."

That’s when it clicks. That’s when logic finally has a chance.

So stop leading with spreadsheets. Lead with stories.

Then, and only then, back it up with data.

Overvaluations: Have you ever turned one around? Or lost one to fantasy pricing?