3 reasons why Estate Agents find it hard

1. Nobody wants to be “sold to.”

You’ve been there...
Knock on a door and the curtains twitch — but no one answers.
Call a homeowner ... straight to voicemail.
Send a message on WhatsApp .... blue ticks, no reply.
Even we get fed up with salesy nonsense and we’re in the EA business!
If it feels like your prospecting is smashing into a brick wall...
This is why.
(Stick around .... there’s a way through it.)

2. The public doesn’t trust estate agents.

Ask someone about their last house move…
“The agent overpromised.”
“They weren’t upfront.”
“We were just a number.”
Fair?
Sometimes.
True?
Often enough that it sticks.
Changing that story isn’t someone else’s job.
It’s ours.

3. Most estate agents forget it’s people first, property second.

We get buried in instructions, price reductions, sales chasing.......
And forget the human standing in front of us.
That seller going cold on you?
Maybe they’re dealing with a divorce.
That buyer dithering?
Maybe they’re terrified of making the wrong move.
Everyone’s carrying something you can’t see.
If your prospects are cold, sceptical or just plain ignoring you...

Don’t moan.

Don’t blame Rightmove.

Don’t blame your competitors with their over valuing and cheap fees.

Get better.