Most estate agents don’t talk about house prices.

Not because they don’t have the data.

But because they’re afraid of contradicting themselves.

“If I say prices are up, how can I ask a vendor to reduce?”
“If I say prices are down, won’t I scare off new instructions?”

Here’s the truth…

Prices have risen in many areas
But that doesn’t mean every home is worth more
And in a cooling market, accurate pricing matters more than ever

Talking about house prices isn’t about spinning a story.

It’s about explaining context. That’s what builds trust.

The best estate agents don’t dodge the complexity.

They own it.

And make it simple.

That’s not a contradiction.

That’s leadership.