Here’s a truth bomb for estate agents:

People don’t care about what you do; they care about how it helps them.

When prospecting for listings, don’t just say, ‘We’ll market your property.’

Instead, paint the picture of the result:

✅ ‘We’ll help you secure the best price so you can finally move closer to your grandchildren.’

✅ ‘We’ll sell your home quickly and smoothly so you can focus on settling into your new job.’

It’s about connecting with their why.

Next time you’re at a valuation, ask:

‘What’s most important to you about this move?’

Then tailor everything you say to that goal.

Sell the dream, not the process.