"How do I work out what is valuable content”, said the Estate Agent
☝🏼 Start with your target audience, local house sellers
I am being serious.
You as an Agent don’t get to determine what’s considered valuable content, the punters do
So here are a few ways to find out what they deem valuable.
🔶Judging the Right Metrics
Likes, shares, and comments don't equate to value. Posting cute dogs or your listings will get you likes and views - yet they won’t get you more listings
🔶 Build a Homeowner Persona
Get to know your target homeowner. Don't have a persona yet? Ring me between 730am & 0815am any weekday morning and I will tell you
🔶 Ask Homeowners
Again I am being serious. It's that easy. Just ask your target audience what they find valuable.
So many agents assume they know what makes content valuable.
Instead, find out from your target audience.
Because, if they don't find your estate agency content valuable, they won't consume it.