5 Top Tips for Estate Agency Social Media Post Headlines
1️⃣ Being Clear is better than being Clever
2️⃣ Specify WHO the post is for
3️⃣ Specify WHAT the post is about
4️⃣ Specify WHY the reader should care
And this is the killer tip ..
5️⃣ ‘Twist The Knife’ or ‘Poke the Bear’ to make them click on it
For example,
“3 reasons Grantham Homeowners thinking of moving in 2024, should instead consider moving this Autumn to save them losing thousands of pounds”
Breaking this down
“3 reasons Grantham Homeowners [WHO] thinking of moving in 2024 [WHAT] should instead consider moving this Autumn to save them losing thousands of pounds [WHY]’
The knife twist is losing the money
Remember humans have a greater emotional impact when they lose things as opposed to gaining things (it’s why you hate losing listings more than the pleasure of getting them)
1️⃣ Being Clear is better than being Clever
2️⃣ Specify WHO the post is for
3️⃣ Specify WHAT the post is about
4️⃣ Specify WHY the reader should care
And this is the killer tip ..
5️⃣ ‘Twist The Knife’ or ‘Poke the Bear’ to make them click on it
For example,
“3 reasons Grantham Homeowners thinking of moving in 2024, should instead consider moving this Autumn to save them losing thousands of pounds”
Breaking this down
“3 reasons Grantham Homeowners [WHO] thinking of moving in 2024 [WHAT] should instead consider moving this Autumn to save them losing thousands of pounds [WHY]’
The knife twist is losing the money
Remember humans have a greater emotional impact when they lose things as opposed to gaining things (it’s why you hate losing listings more than the pleasure of getting them)