6 Ways to Increase Engagement on Your Estate Agency Posts
(So You Can Compete With TikTok)
With the introduction of TikTok, you must understand you are in a bigger competition for the reader’s attention.
The average Facebook user has an attention span of a goldfish
Meaning if you can’t capture their attention instantly, they will have scrolled to the next post in a second
That means the most important talent you can have when posting your social media posts for your Estate or Letting Agency is to learn the art (and science) of capturing people’s attention.
And quite simply, that comes down to your first sentence
One might say even the first few words of that first sentence
So here are 6 proven ways to capture attention:
1. Start with a vulnerable statement. Eg When I was 32, I was addicted to booze…. By the age of 25, I had been divorced twice…
2. Start with a question that makes people go ‘really’ Eg Did you know the average householder in Grantham has less than £17,000 in equity?
3. Start with a strong assertion. Eg Waking at 530am and walking 4 miles will make you the most successful Estate Agent in your town because …
4. Start with a moment in time. Eg Last month... In 1995... Back in 6th Form... When I was 17...
5. Start with a provocative opinion. Eg. 98% of homeowners reading this are rubbish at marketing... Most Estate Agents are rubbish at...
6. Start with an odd, peculiar, or unique vision. Eg. My husband can hand peel a 25kg bag of potatoes in less than 8mins…
Hope that was useful.
Christopher