So many Estate Agents and Letting Agents are selling their agency solutions to landlords and vendors, yet those adverts don’t seem to work.
The reason they don’t work is if you do not describe the problem, people simply do not care about your solution.
By talking about the problem 1st, landlords and vendors will tell themselves, “That is a really big problem. Who can help to solve it?”
Yet, here is a missing piece of the jigsaw of these adverts, because many of you chuck out adverts highlighting the problems and solutions (eg can’t sell your house then come to us), yet they still don’t work.
Why?
Because you also need to share the vision and understanding of the problem (as well the problem itself) before sharing the solution. The vision, the understanding, and the insight is the most thought-provoking point of a story. It’s the moment when the landlords and vendors realises their method was wrong and they learn something new.
Otherwise, landlords and vendors won’t value your solution, how truly insightful it is.
The reason they don’t work is if you do not describe the problem, people simply do not care about your solution.
By talking about the problem 1st, landlords and vendors will tell themselves, “That is a really big problem. Who can help to solve it?”
Yet, here is a missing piece of the jigsaw of these adverts, because many of you chuck out adverts highlighting the problems and solutions (eg can’t sell your house then come to us), yet they still don’t work.
Why?
Because you also need to share the vision and understanding of the problem (as well the problem itself) before sharing the solution. The vision, the understanding, and the insight is the most thought-provoking point of a story. It’s the moment when the landlords and vendors realises their method was wrong and they learn something new.
Otherwise, landlords and vendors won’t value your solution, how truly insightful it is.