Great Estate Agency marketing tells a story your prospects can relate to.
And so it needs to be their story - not yours
And the content you choose to share online could be the difference between a successful campaign and a massive waste of time.
I’ve put together the three tips you need to craft a call-to-action that will close more leads.
A call-to-action should tell a story.
It shouldn’t feel like just another sales pitch.
1. Make the story personal
Every part of your life has influenced your mindset, beliefs and habits. This influences the experiences you create and the decisions you make.
When you present your call-to-action with empathy to your prospects, they’ll root for you and your brand. This will make your brand more approachable and will make your prospects feel a sense of connection with you.
2. Make it personal again
Your prospects have encountered many estate agency brands and offers before, and they’ll likely have found one or two that stand out - however, it’s the ones that stand out from the rest that they’ll remember.
When you make your call-to-action personal a second time, you’ll stand out even more.
3. Make it practical
There are going to be many moments in your estate agency sales cycle where your prospects will struggle with your call-to-action.
No matter how well you word your call-to-action, it’s going to be tough.
That’s why adding practical elements like examples to your content is always a good idea.
Your content should also contain practical things like examples, case studies and how-to guides.