Most Estate Agents don't write good biz generating flyers and leaflets.
Chances are, they will end up with the kebab leaflets.
3 tips for better Estate Agency flyers and leaflets👇
1. Make it personal
The prospective vendor needs to find him or herself in your messaging. They down care about your brand, what you have sold, or any testimonials. They only care about themselves. So make it about them
2. Relevance
Making it personal is irrelevant if you are not relevant to the potential house seller. Are you addressing a problem that’s relevant to the house seller? (you listing what you have sold doesn't fix that). You have to make your messaging resonate with them
3. Should I care?
Even though you nail it and make it personal and secondly, relevant, the prospective house seller might say to themselves: "Why the hell should I care?"
Raising a problem is not enough. Your competitor agents have already done that.
You need to provide a new viewpoint. A new, awesome way of doing estate agency. You need to challenge the status quo. 100% accompanied viewings or video tours on every house could be a starting point?
So remember:
1. Make it 100% personal.
2. Be relevant.
3. Change the status quo with something potential vendors will care about