Content marketing for Estate & Letting Agents a long-term strategy because your own outlook needs to be long-term.
If you don't, you will fall into the short-term trap so agents do with content marketing, and give up within a few months
Yet don't be worried and think it will take forever and ever to get listings and managed properties.
The first step is to create amazing content specifically for local landlords or homeowners
Second, post organically in local Facebook groups based on your geographical location + post to your sphere of influence (ie your email database)
Third, boost that by running paid Facebook targeted ads to your whole target market in your locality to turbo consumption of the content in point 1
Forth, if you created the right content and then distributed it awesomely, you will create increased brand awareness for your agency, which in turn, (again if the content is spot on) create awareness you solve problems for landlords and vendors, and thus create opportunities for them.
Finally, that increased awareness will lead to increased (subconsciously) consideration for your agency services & more inbound opportunities for your Negs to convert
Estate & Letting Agents - stop waiting for landlords and vendors to find you in Google.
That is what I teach estate & Letting Agents - would you like to be taught?
If you don't, you will fall into the short-term trap so agents do with content marketing, and give up within a few months
Yet don't be worried and think it will take forever and ever to get listings and managed properties.
The first step is to create amazing content specifically for local landlords or homeowners
Second, post organically in local Facebook groups based on your geographical location + post to your sphere of influence (ie your email database)
Third, boost that by running paid Facebook targeted ads to your whole target market in your locality to turbo consumption of the content in point 1
Forth, if you created the right content and then distributed it awesomely, you will create increased brand awareness for your agency, which in turn, (again if the content is spot on) create awareness you solve problems for landlords and vendors, and thus create opportunities for them.
Finally, that increased awareness will lead to increased (subconsciously) consideration for your agency services & more inbound opportunities for your Negs to convert
Estate & Letting Agents - stop waiting for landlords and vendors to find you in Google.
That is what I teach estate & Letting Agents - would you like to be taught?