How To Get More People To Use Your Lettings and Estate Agency Blog

  6 VIDEOS from 6 LEGENDARY ESTATE AGENCY GURUS on how to beat cheap fee ESTATE AGENTS 1. Chris Kyriacou - tells us how he advises agents on cheap fees, watch it here ⬇ YouTube    2. Richard Rawlings and his advice on cheap fee agents,  watch it here ⬇ YouTube   3. Matt Giggs shares his thoughts on beating cheap fee agents,  watch it here ⬇ YouTube   4. Stephen Brown also gives us his thoughts on beating cheap fee agents,  watch it here ⬇ YouTube    5. Iain White tells his thoughts on beating cheap fee agents,  watch it here ⬇ YouTube   6. Peter Knight on beating cheap fee agents,  watch it here ⬇ YouTube   

Believing your own b*ll$h*t Look at my CV on LinkedIn, and I had a very average Estate Agency career. Yes, I was a decent Lister and ran two decent sized branches, yet I never made it to Area Manager level or ran my own agency. After doing a couple of video interviews back in 2017 and getting some good feedback, I did some more.. and more – a point now 5 years later, I have created just over 2,000 video interviews. On this journey of creating the videos, the admiration and positive comments from those videos were awesome. It became like a drug. Who doesn’t like smoke being blown up on one’s backside? Being mentioned in the same breath as some of the kings of the estate & letting industry was amazing It was around 2019 in it started to go my head – I started to believe my own bull$hit It led to dangerous levels of self-assurance, brashness & confidence — all great qualities in measured amounts, yet too much of them and the feeling of invincibility creeps in. What I learned was t...

289,000 Buy to let landlords sold up a BTL property in the last year - end of the world? Well it doesn’t look good, does it? Until you see this.buy-to-let 237,200 buy-to-let properties were bought in England and Northern Ireland alone (and FYI 230,300 in 19/20 and 230,600 in 18/19). I will agree with you that a lot of landlords are leaving the sector - yet the net effect has only been a reduction of 51,800 BTL properties though (289,000 less 237,200). So whilst approximately 6% of the BTL up properties in England and Northern Ireland were sold last year (289,000) but they were almost replenished by new BTL landlords (237,200). A drop yes - Yet not the exodus many are saying. Stop reading headlines and look at the cold hard facts. And if you’re worried about inflation, have you seen the podcast that I did with Goodlord recently when I gave the five economic reasons why increasing inflation will actually make buy-to-let more attractive to landlords? (Listen to the Podcast here ) Yes, w...

I help letting agents with their social media trolls One of the services I offer agents is to compose replies to trolls. I have a clearly defined system that works 99.999% of the time. Some would say don’t give these trolls the oxygen. I would disagree. When someone posts a reply, especially when that original post is in a local Facebook group, it is very important to reply back. How many times have you been on TripAdvisor and someone has made a derogatory comment about the hotel, and the hotel has failed to reply? I bet you a pound to a penny the chances of your booking in that hotel were greatly diminished. An important thing is you’re not trying to persuade the tw*t / w@nker / @r$ehole To see the matter from your point of you. You will never get them to change their mind. But it’s the silent thousands that see that post and your lack of response who are the most important people. Let me share with you my technique Thank the person and partially agree Using the power of science and r...

  In this Goodlord podcast, I talk through why more people will become buy-to-let landlords and invest in the UK's private rented sector BECAUSE OF INFLATION ...and what agents can be doing to attract those landlords. The podcast can be accessed here .

Content marketing for Estate & Letting Agents a long-term strategy because your own outlook needs to be long-term. If you don't, you will fall into the short-term trap so agents do with content marketing, and give up within a few months Yet don't be worried and think it will take forever and ever to get listings and managed properties. The first step is to create amazing content specifically for local landlords or homeowners Second, post organically in local Facebook groups based on your geographical location + post to your sphere of influence (ie your email database) Third, boost that by running paid Facebook targeted ads to your whole target market in your locality to turbo consumption of the content in point 1 Forth, if you created the right content and then distributed it awesomely, you will create increased brand awareness for your agency, which in turn, (again if the content is spot on) create awareness you solve problems for landlords and vendors, and thus create opp...

How a possible property market recession could cure your staffing needs in your Estate & Letting Agency As the Bank Of England increases interest rates, the increased borrowing costs and cost of living issues will surely mean people who were already stretching household budgets to finance their next home purchase are probably going to reach their limits. It will be a 180-degree reversal from the last few years of increasing house prices turbocharged by rock bottom mortgage rates and government tax stimulus, together with some lockdowns that made remote work popular and sent homeowners on the hunt for bigger homes. This means this market can not continue forever. One of the biggest issues over the last year or so for Estate Agency bosses has been the retention and attraction of good staff/ colleagues. I have seen Estate Agency bosses paying over the odds for B and C team players, as it is near impossible to hire A players. Yet that could change. The U.K. sold 1.4m households last ye...