Estate Agency Marketing is about playing the long game.
It’s about creating a brand, keeping up to date with new technology, and adapting to what the consumer wants.
For a while, it seems like the estate agency game is speeding up.
Millennials are an emerging vendor demographic and they’re more educated, employed, and affluent than previous generations.
As estate agents, we need to adapt to these changes.
Many of us spend our free time on social media, which has transformed the way we communicate, receive, and share news.
The rise of social media has created more independence for consumers, which has caused a shift in estate agency marketing strategies.
Estate agencies must adapt to these changes if they wish to succeed.
Social Engagement: Looking Forward
With nearly 80% of consumers spending time on social media, and 51% searching for information online, it is becoming increasingly important for estate agencies to nurture their social media accounts.
Social media is an emotive platform. People use Facebook, Instagram, and Twitter to post about their lives and engage in conversations with their friends.
Estate agencies can use this to their advantage.
If a consumer posts a status update about updating their kitchen, or their garden, a real estate agent can create a post encouraging consumers to use their services.
A great example of this was from a property developer in Australia.
They created a post asking people to subscribe to their newsletter, after a buyer posted about buying a house and mentioned that they hadn't yet found a plumber.
The estate agent created a video asking the consumer to subscribe to their newsletter, and the plumber referred them to the consumer, who was ecstatic.
Now, a video is not for everyone.
However, this is just one example of the value of social media
It’s about creating a brand, keeping up to date with new technology, and adapting to what the consumer wants.
For a while, it seems like the estate agency game is speeding up.
Millennials are an emerging vendor demographic and they’re more educated, employed, and affluent than previous generations.
As estate agents, we need to adapt to these changes.
Many of us spend our free time on social media, which has transformed the way we communicate, receive, and share news.
The rise of social media has created more independence for consumers, which has caused a shift in estate agency marketing strategies.
Estate agencies must adapt to these changes if they wish to succeed.
Social Engagement: Looking Forward
With nearly 80% of consumers spending time on social media, and 51% searching for information online, it is becoming increasingly important for estate agencies to nurture their social media accounts.
Social media is an emotive platform. People use Facebook, Instagram, and Twitter to post about their lives and engage in conversations with their friends.
Estate agencies can use this to their advantage.
If a consumer posts a status update about updating their kitchen, or their garden, a real estate agent can create a post encouraging consumers to use their services.
A great example of this was from a property developer in Australia.
They created a post asking people to subscribe to their newsletter, after a buyer posted about buying a house and mentioned that they hadn't yet found a plumber.
The estate agent created a video asking the consumer to subscribe to their newsletter, and the plumber referred them to the consumer, who was ecstatic.
Now, a video is not for everyone.
However, this is just one example of the value of social media