Let's be frank, most Estate Agency bosses don't have the time it takes for marketing to work.
Because most Estate Agency bosses treat marketing like sales.
They believe that there are lots of quick wins, short cut ways to make marketing work and bring a nice flow of high-quality high intent free vals and listings for their Estate Agency.
That never happens in the real world.
Google -"What's the difference between marketing and sales?'
If you want your Estate Agency marketing to start working immediately, then you aren't looking for marketing, but sales.
Sales can work really well for Estate Agents in the short term if you do outbound cold calling or door knocking.
Yet stop it, and like a tap, it stops
Marketing is a long-term game and whilst it produces you nothing in the short term, its results are amazing in the long term.
Understand that thought before putting so much pressure on your marketing to start bringing in listings in the first few months.
Creating, then building an estate or Letting Agency brand and a loyal following needs to be treated like a tree, it takes time to grow and you can not take shortcuts.
If you want a few listings from day one to keep the agency afloat - Hire sales people.
If you want to build your Estate Agency brand and get shed loads of listings in years to come - Hire marketing people.