How To Get More People To Use Your Lettings and Estate Agency Blog

Attracting landlords to your lettings agency is a real pain in the ar$e. Trying to get your staff to attract landlords is hard work. Yet there is another way: 120+ letting agents outsource their landlord attraction to myself and my team. It’s almost plug and play (you guys still have to do a bit of work). I can only work for one agency per town I can either be with you or against you? And it’s only £300+ vat a month I can give as testimonials as you like to prove it works The question is - do you want more landlords? DM me your town (without obligation) to see if it’s available and in return, I will reply back with an availability PLUS the technique I use to attract landlords In fact, I give the technique away for free - it’s most agents haven’t got the time to do it - (hence they pay me).  

Personal Brand Boll*cks The issue with many of you not wanting to post written, audio, or video content and eventually get the lettings and resi sale listings from personal brand marketing is you are under the opinion you have to go 💯% BS guru. No, you don’t. You just have to go full 💯% you!

Let's be frank, most Estate Agency bosses don't have the time it takes for marketing to work. Because most Estate Agency bosses treat marketing like sales. They believe that there are lots of quick wins, short cut ways to make marketing work and bring a nice flow of high-quality high intent free vals and listings for their Estate Agency. That never happens in the real world. Google -"What's the difference between marketing and sales?' If you want your Estate Agency marketing to start working immediately, then you aren't looking for marketing, but sales. Sales can work really well for Estate Agents in the short term if you do outbound cold calling or door knocking. Yet stop it, and like a tap, it stops Marketing is a long-term game and whilst it produces you nothing in the short term, its results are amazing in the long term. Understand that thought before putting so much pressure on your marketing to start bringing in listings in the first few months. Creating,...

Marketing to get higher fees and more listings for Estate & Letting Agents. Everything I have learned (so far)👇 If you don’t know the difference between advertising and marketing - p repare for the constant slog with new clients. Assuming you know no. 1 then - when you market yourself and your agency correctly, it makes getting clients to use your agency and then getting higher fees from them so much easier. When the number of estate & letting agents outweighs the number of houses coming on the market, estate & letting agency is a tough gig.  Yet when house sellers and landlords seek you out, the agency is like a weight being lifted and it becomes a pleasure.  Yet here is the issue … You could be the best estate or letting agent in your town, yet the best agent doesn’t always get most listings, from the best vendors/landlords at the best fees.  Perception is reality, so the perceived best agent often gets the best properties at the best fees.  So … It’s ...

The goal of every Estate Agent should be to build a bridge between the vendor & themselves. Yet too many Listers tell vendors about the architect of the bridge, the materials of the bridge, the amazing benefits of their bridge over other bridges, and finally, why the vendor should choose to walk across their bridge, instead of other bridges. Yet if the vendor cant step back and see the bridge for themselves… it doesn’t matter how good your bridge is .. they still won't get ’it’. Just reflect on what I said .. its quite subtle - yet so important.  

Estate Agents - Why isn't your amazing content getting the attention it deserves? Well, the reason is that you're sitting on the wrong kind of content promotion. The wrong kind of content promotion is... ...drum roll, please... Content Marketing that Sells Where would you look if you wanted to meet somebody? You'd look everywhere. YOU would search, you'd talk to family, colleagues, friends, colleagues, friends, colleagues. Instead, do Content Marketing that Tells Tells a story That educates That entertains Not sells!

94% of estate agents never start Of the 6% that do start, 5% give up too soon. Yet 1% of Estate Agents stick with it and win big time. Big-time listings and decent fees. The only agent called Costs of getting this ... - Time - Haters - Patience - Discipline - Frustration - Fear of looking stupid Pay them, pay them all. If you don't make sacrifices for the high fees & great listings, getting high fees & great listings becomes the sacrifice. And hardest of all six to pay? ... patience. Patience is the superpower.  Be humble, and stay hungry. Christopher PS Wondering what I am talking about? Becoming the 'go-to agent' in your town with the power of 'personal brand' and 'content marketing'.  

Estate Agents who hand in their notice: When you consider a job outside your existing estate & letting agency company, it is a sign you are missing something. It could be the ££££, the feeling you are not valued or appreciated, doing two people's jobs for no extra pay, being overlooked for promotion, promises not fulfilled, or a mismatch of values. Whatever it is, there is a voice inside your head that says, 'What if?' So when another agent offers you a job, that voice becomes a chorus. When you break the news to your existing boss it can be a pick and mix bag of emotions of relief, guilt, fear, and excitement. Yet what if your existing boss comes back with a counter offer? It can feel really good. It validates the fact they do need you and love you. I have been there, a £2k pay rise and promotion to Senior Valuer. You are so needed and your boss is going to fight tooth and nail to keep you... by offering you something they should have before. Just like that boyfriend/g...