Would you give a speech in an empty boardroom or conference? No, so why is your social media?
It amazes me how many Estate Agents jump on board with the coolest social medium platform (remember Vine, My Space & Google Plus?) without first asking themselves, “Wait, is this where my target consumer (ie vendor or landlord) is?
Do vendors or landlords hang out on this social media platform?”
Now of course, if you have an unlimited marketing budget for your Estate & Letting Agency, then go for it.
Yet most of the time, that is not the case for most agents.
Just because young 18yo Floss thinks Snapchat is happening, doesn’t mean 40yo to 65yo homeowners are on it?
So, the question isn’t, “How can our agency be everywhere?” but rather, “Where can we, as an agent be, that will drive the largest return for the smallest effort, money & time investment?”
So, if you’re in the lettings business, why on earth are you spending time on TikTok? Because it’s trendy & Floss says it cool? That’s not where your target landlords are. You’re better off on LinkedIn & you Estate Agents – it has to Facebook & Next Door
Before you go spending time, money & effort on marketing yourself & your agency, do yourself a massive favour & get a firm understanding of where your ideal landlords & vendors already are.
