You’re a small Estate Agency.
You work a 7am–6pm (on a good day) to get the properties listed
You are doing Ok, yet struggling
You do a bit of social, yet your content isn’t working
You aren’t growing your agency as fast as you would like
You don’t understand why local homeowners & landlords seem to paying attention to your competitors, but not you?
If this is you, you arent alone
There are normally 5 reasons why this is the case
1. Who are you posting for? Before you can even start to think about what you are going to post, you have to 1st understand what the landlords & house sellers are asking for.
2. Your Social media strategy .. Running Facebook ads is not a strategy - its a tactic. A social media strategy is a much bigger mission. It’s what you as an agent stand for, your voice, your message, your truth ...because that is what brings in the punters
3. Wrong social media platform - just because Jess, your 19yo YTS girl says Snap or TikTok is where it's at, doesnt mean 65yo landlords go there. Linkedin & Facebook for Lettings and Next Door & Facebook for Sales are your main stays
4. Consistency - One post a week doesn't cut the mustard
5. Selfish - if house sellers or landlords aren’t paying attention to your social media posts .. you are not good enough at providing homeowners and landlords value.
