To make a permanent and long-lasting connection with your social media, so it builds relationships.. surely as people don’t like to be sold to … the goal of estate agency social media marketing shouldn’t be to promote the estate agency, financial services and lettings services of the agency but to communicate the reasons that you and your team at your agency desires, hopes and aspires to.
And by creating an aspirational and desirable story, a story that future housesellers want to join with you, on that journey, together .. your agency should then be able to convert casual social media surfers into enthusiasts about your estate agency brand and, hopefully, vendors … because surely the point of social media isn’t to sell stuff, but to either entertain, educate, interest, intrigue or help people discover and develop their interests, your social media followers don’t feel like they’re being marketed to.
Would love to know your thoughts on this?