…and you have to admit .. the PropTech industry, with its incessant $exy new bright lights stream of new technologies for estate and letting agents to get excited about awe-inspiring awesomeness
It’s alluring for agents to drop everything in favour of the shiny new PropTech thing that will save hours of time and shed loads of cash as they can replace expensive staff with apps and computer programs
..and don’t get me wrong, lots of PropTech is awesome .. but on the other side of the coin ..lots of PropTech is utter rubbish … created by techy people with no idea of our property industry … creating solutions to problems us agents simply don’t have.
It’s like some PropTech is like emperor’s new clothes as some of us get caught up with our own eagerness and enthusiasm on PropTech. Are some of us jeopardising being caught without our clothes. … or imagining we see the clothes, when in fact ..we don’t.
Despite the fact that many letting/estate agents can’t see the value of PropTech, and even more unconvinced of its effectiveness, I suspect many agents to spend even more of their budgets in PropTech in the coming years.
The question I ask of any PropTech CEO is this … is your PropTech the saviour of agency or the Emperor’s Clothes … and I hope all you MD’s of all the 18,000+ estate and letting agents up and down the UK go in with open eyes, so you can decide for yourself if you are being sold the ‘elixir of life’ or ‘snakeoil’
So, what is good PropTech?
My current favourite PropTech (and they haven’t paid me one penny to say this)
FixFlo
Goodlord
ValPal
Nimbusmaps
PayProp
RoboVal
I must stress .. they aren’t suitable for every agent .. but they need serious consideration depending where your focus is