Everybody (including you) judges an email by their subject lines.
In a report from Chadwick Martin Bailey ... 47% of email recipients decide whether or not to open an email based on subject line alone.
That's why it's so important to write subject lines that are compelling enough to get people to open it .
While they may seem like a tiny part of your email, they are the most important part .. becuase no matter how good the email is inside .. if they delete it .. it doesn't matter
Get it right .. and it's the first step to success in a crowded inbox
SOLUTION ...
Any email you are sending out that is designed to be business generating in any shape or form .. must have the following ...
1. The name of your town in the subject line (100% without fail
2. Some reference to Property (eg words like Property Market, Housing Market, Property Prices, Landlords, Housesellers)
...and this is also very important (especially point 1) for any social media post .. be it a tweet, facebook post, linkedin post .. it makes it relevant - not a generality if you mention the name.
No social media should leave your computer without the name of your town in
