The reason your Estate Agency Facebook ads don’t convert as well as you hope -
The advert has a logical point = £
The advert has an emotional point = ££
The advert has an emotional point, which SUBSEQUENTLY, is backed up by logic = £££££
95% of decisions in life are made only when emotions drive humans to act. Logic only agrees with the emotion if it supports the decision emotion has already made.
5% of decisions in life are made when logic decides to act, and then gets signed off by emotion.
You stand a much better chance of grabbing emotion 1st than trying to persuade with logic.