In nearly every single instance, the answer to this question is a resounding YES!
Why do I say this you ask?
Average Agent: "I’m in for content marketing for my Estate Agency for the long haul!"
Same Agent: Quits 5 months later, says they are not making enough leads and listings to warrant the time & expense involved with content marketing.
Content Marketing isn’t the only marketing in Estate Agency... Yet it is a vital component of a good marketing strategy.
And here are some additional content marketing facts:
It need not cost you any money
And s**t, it takes a long time to kick in!
But when it does, it’s the fountain of listings for sales and lettings
It just takes a bloody long time to kick in. Yet aren’t the best things in life like that though?