How To Get More People To Use Your Lettings and Estate Agency Blog

Estate & Letting Agent?  Star Neg just left? Are you finding it tough to recruit decent talent to your Agency? This article won't help you with this predicament, yet it will help stop it from happening again. IMHO, Estate & Letting Agents need to change how they think about hiring Negs, Listers, and Branch Managers or risk being left behind. 98% of Estate Agents (and come for it, Self Employed Estate Agency models) are in the staff (employee/colleague/talent) acquisition game, whilst the clever agents are in the staff/employee/colleague/talent attraction game. Distilling that down, 99% of agents are reactive to their recruitment, whilst just 1% are proactive.   The drawback with reactive Estate Agency recruitment is starting your search for a replacement by advertising for a vacancy. When someone hands in their notice, you start on the back foot. You see, back in the late '90s, all you had to do was put an ad with one of the recruiters, reasonable basic, and OTE that b...

  1️⃣ Pay them what they are worth now, not what you would pay them if they handed in their notice next week. 2️⃣ A clearly defined path for their growth and their career. 3️⃣ Your team has a life outside work.

Some Valuer:  "I constantly get ghosted by my prospective vendors when I’m chasing the listing after the free val." Same Valuer above :  Never touting other agents' stock or calling lost listings and building relationships with the vendor nor doing vendor Management to get the price down on their overvalued old listings or ringing every previous sale from the last 7 years every 3 months to tell the homeowner where the market is. If your focus is on the transaction, you will see yourself struggle and ultimately fail. Great Estate Agents focus on building relationships and harvesting the rewards from those relationships.

Estate Agent? Want more house sellers to be aware you? Then do this… Go to local Facebook Groups and join as yourself And any post that that is getting decent comments Your should post a reply Posts like the bins not being empty or dog 💩 Yes I mean it And post a ‘Value Focused Comment’ Don’t post, “❤️ this” or “thanks for sharing! That shows you don’t care Alternatively, try this 4 part awesome formula 1. Hit reply 2. Distill down their original point in one or two sentences 3. Then, in a couple more sentences, add your own personal unique value 4. Finally, make sure you tag the original author somewhere in the reply If the comments are good enough, the social media platform will make your comments rise to the top, meaning you piggyback on a someone else’s huge following and it makes you look awesome Trust me - people will start to see you as a guru and so when you post an agency post - they will be all over it More eyeballs = more they know you The more they know you = they are more ...

  Managing up the chain of command has become one of the biggest downfalls of modern Estate agencies. Area Managers are sitting on their Excel spreadsheets all day waiting for listers to send their stats to them. Question: When was the last time you, as the Area Manager joined your listers in the trenches and taught them the true art of listing?  I rate your talents could be better served to help your listers improve their technique (more fun too) and a break away from the spreadsheet helps us stay connected.

  Some great subject lines for your Estate Agency marketing - 1) Who else wants the best price for their (town) home? 2) Here is a method that helps (town) homeowners to get to know about a property before anyone else 3) Get rid of worries about being homeless with this new method to find your next forever (town) home 4) Now you can get secure your next (town) home without having to sell your own home first 5) What (town) homeowners ought to know about selling a home in 2022 These are based around the biggest issue of people not wanting to list as they are afraid of selling and finding The solution is good old chain building - like we used to do the the 1990s Where you build a chain slowly away from the portals, no marketing, and takes many months to build before you can instruct It’s hard work Yet what other choice do you have? Please Use these! No charge - Free