HOW CAN SOME ESTATE AGENTS GET 1.5% FEES ... when the rest in the town only 1%?
Before I answer that – tell me how Audi get £28.5k for their A3 model, yet the Seat Leon – the same car is £23k.
MnS charge £2 for a bag of apples yet Aldi 75p?
Gucci handbag for £2k+ or £10 leather handbag from the market
Intrinsically the cars, apples and handbags are the same thing – yet as human’s we tell ourselves they are worth more
Estate Agents are game of serving selling and we are frequently required to demonstrate the value we deliver (ie why we are worth more)
We need to help the home sellers experience to show what working with us will feel like before the free val.
Yet as an industry often ONLY do this with reason & logic alone.
So many agents believe if they are the cheapest – they will win
Nevertheless, my intuition tells me that humans don’t just want to know how much something costs, instead they want an idea of how their lives will be transformed by our service (or car/fancy bag of apples).
Those agents that learn to show, not just explain the value we create will be the ones that can charge the most, because I teach agents that their marketing should also appeal to the client’s imagination, by showing & telling (not just selling).
Your thoughts please?
Before I answer that – tell me how Audi get £28.5k for their A3 model, yet the Seat Leon – the same car is £23k.
MnS charge £2 for a bag of apples yet Aldi 75p?
Gucci handbag for £2k+ or £10 leather handbag from the market
Intrinsically the cars, apples and handbags are the same thing – yet as human’s we tell ourselves they are worth more
Estate Agents are game of serving selling and we are frequently required to demonstrate the value we deliver (ie why we are worth more)
We need to help the home sellers experience to show what working with us will feel like before the free val.
Yet as an industry often ONLY do this with reason & logic alone.
So many agents believe if they are the cheapest – they will win
Nevertheless, my intuition tells me that humans don’t just want to know how much something costs, instead they want an idea of how their lives will be transformed by our service (or car/fancy bag of apples).
Those agents that learn to show, not just explain the value we create will be the ones that can charge the most, because I teach agents that their marketing should also appeal to the client’s imagination, by showing & telling (not just selling).
Your thoughts please?