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An estate agent sat across from vendors who wanted £700k.

The comps & data said £620k, tops
(More like £590k to £600k)

The agent could have smiled, taken the listing & watched it sit unsold for months.

Instead, they spent 30 mins on the sofa explaining why that price would kill the sale.

Showed them the evidence.
The £/sqft
The psychology.
The g*d damn truth.

The sellers got agitatedy.

Said they’d find someone who “believes in our home.”

They did. Listed at £725k.

That honest agent walked away from a £8k fee.

Some agents might say they lost.

Yet did they????? B

You see, here is what really hapepned:

That agent kept their integrity.

Their reputation.

Their peace of mind.

They will get the call in 26 wks when reality (and the sole agency end of the ‘large’ chain agency sets in) because they have a great nuturing system using my WhatsApp DOUBLE BUBBLE broadcast list & Rightmove alerts technique

Meanwhile, the “yes” valuer won’t go anywhere near the vendor management- oh no that is beneath them.

And they had their listings bonus 🙄

They will be leaving price drops calls to the inexperienced Neg.

£10k salami cuts to asking price every 4 weeks - which will do ‘f’ all

Because desperate estate agents say what you want to hear.

Professional ones tell you what you need to hear.

The agent who risks losing your business to tell you the truth?

That’s the one who will fight for you when it matters.

Professioanlism is not about being nice.

Its about being honest, even when honesty costs you