Uncovering the Dark Side of Bragging in the Estate Agency Business: Why it's Costing You Listings and Reputation
The estate agency business is a competitive industry, and with the rise of technology and social media, it's never been easier for agents to reach a wider audience and showcase their properties.
However, with this newfound power comes great responsibility, and estate agents must be mindful of how they present themselves and their businesses online.
One common mistake that many agents make is bragging about their market share and their business on social media.
They post pictures of their latest sales, boast about their extensive network and client base, and run their competitors down.
While this might seem like a way to massage their ego and show off their success, it actually has the opposite effect and puts people off using their services.
No other professionals in any other industry feel the need to brag about their market share and success on social media.
Estate agents should take note of this and ask themselves why they feel the need to do so.
The answer is simple: bragging about their business and market share is not of interest to homeowners who are searching for an estate agent to help them sell their homes.
Homeowners want to know that their estate agent understands their needs, fears, frustrations, hopes, and dreams.
They want an agent who will listen to them, provide solutions to their problems, and help them sell their home for the best price possible.
Bragging about one's business and market share does nothing to address these concerns and only serves to put homeowners off.
The best way for estate agents to create content that homeowners are interested in is to focus on the problems and concerns of their target audience.
For example, they can create blog posts that address common fears and frustrations that homeowners have when selling their homes, such as how to get the best price, how to prepare their homes for sale, and how to navigate the legal and financial aspects of the sale process.
By addressing these issues and offering valuable solutions, estate agents can establish themselves as experts in their field and build trust with their target audience.
Case studies and social proofs are excellent ways to back up your claims and demonstrate the effectiveness of your approach.
In conclusion, estate agents should stop talking about themselves and their market share and start creating content that addresses the needs, fears, frustrations, hopes, and dreams of local homeowners.
By doing so, they will build trust, establish themselves as experts, and ultimately sell more homes and earn more money.
I urge all estate agents to reflect on why they are posting what they post and make the necessary changes to ensure their online presence is aligned with the needs of their target audience.
However, with this newfound power comes great responsibility, and estate agents must be mindful of how they present themselves and their businesses online.
One common mistake that many agents make is bragging about their market share and their business on social media.
They post pictures of their latest sales, boast about their extensive network and client base, and run their competitors down.
While this might seem like a way to massage their ego and show off their success, it actually has the opposite effect and puts people off using their services.
No other professionals in any other industry feel the need to brag about their market share and success on social media.
Estate agents should take note of this and ask themselves why they feel the need to do so.
The answer is simple: bragging about their business and market share is not of interest to homeowners who are searching for an estate agent to help them sell their homes.
Homeowners want to know that their estate agent understands their needs, fears, frustrations, hopes, and dreams.
They want an agent who will listen to them, provide solutions to their problems, and help them sell their home for the best price possible.
Bragging about one's business and market share does nothing to address these concerns and only serves to put homeowners off.
The best way for estate agents to create content that homeowners are interested in is to focus on the problems and concerns of their target audience.
For example, they can create blog posts that address common fears and frustrations that homeowners have when selling their homes, such as how to get the best price, how to prepare their homes for sale, and how to navigate the legal and financial aspects of the sale process.
By addressing these issues and offering valuable solutions, estate agents can establish themselves as experts in their field and build trust with their target audience.
Case studies and social proofs are excellent ways to back up your claims and demonstrate the effectiveness of your approach.
In conclusion, estate agents should stop talking about themselves and their market share and start creating content that addresses the needs, fears, frustrations, hopes, and dreams of local homeowners.
By doing so, they will build trust, establish themselves as experts, and ultimately sell more homes and earn more money.
I urge all estate agents to reflect on why they are posting what they post and make the necessary changes to ensure their online presence is aligned with the needs of their target audience.