A Game-Changer for Independent Agents and Corporate Giants Alike
As a seasoned commentator in the estate agency industry, I have noticed a paradox that has puzzled me for some time🤔
Estate agencies are, by nature, a people business – after all, it is people who are buying and selling homes, and it is the agents who facilitate these transactions.
Yet, in a strange twist, the largest corporate estate agencies won’t tolerate their staff having a personal brand.
This presents an incredible opportunity for independent estate agents to grasp before one corporate CEO realises to gain an unfair advantage, they could embrace the advantages of a personal brand.
By developing their own personal brand, independent estate agents can differentiate themselves from the competition, build trust with clients, and increase business.
Take, for example, one large corporate estate agency that tried this pre-Covid to a decent level of success, only for it to be stopped when they went into lockdown.
Imagine the impact it would have if this policy was readopted by corporate estate agencies across the board.
The potential benefits are vast – increased client engagement, a stronger connection between clients and agents, and a more human face to the otherwise faceless corporate entity.
By allowing their teams to develop a personal brand, they can tap into the same benefits mentioned above, while also creating a sense of ownership and pride among their staff. This can, in turn, lead to higher levels of job satisfaction and motivation, which is essential for success in any business.
So, I ask readers to reflect on the paradox of the estate agency industry – a people business that doesn’t embrace the power of personal branding.
Independent estate agents, in particular, should take this opportunity to create a personal brand in their local property market and make their mark. And for corporate estate agencies, it’s time to consider the benefits that can be gained by embracing the power of personal branding.
In conclusion, personal branding in estate agency has the potential to be a game-changer for independent agents and corporate giants alike. By differentiating themselves, building trust, and increasing engagement, agents can drive their business to new heights. The time to act is now – don’t miss this opportunity to unlock the full potential of your personal brand.
As a seasoned commentator in the estate agency industry, I have noticed a paradox that has puzzled me for some time🤔
Estate agencies are, by nature, a people business – after all, it is people who are buying and selling homes, and it is the agents who facilitate these transactions.
Yet, in a strange twist, the largest corporate estate agencies won’t tolerate their staff having a personal brand.
This presents an incredible opportunity for independent estate agents to grasp before one corporate CEO realises to gain an unfair advantage, they could embrace the advantages of a personal brand.
By developing their own personal brand, independent estate agents can differentiate themselves from the competition, build trust with clients, and increase business.
Take, for example, one large corporate estate agency that tried this pre-Covid to a decent level of success, only for it to be stopped when they went into lockdown.
Imagine the impact it would have if this policy was readopted by corporate estate agencies across the board.
The potential benefits are vast – increased client engagement, a stronger connection between clients and agents, and a more human face to the otherwise faceless corporate entity.
By allowing their teams to develop a personal brand, they can tap into the same benefits mentioned above, while also creating a sense of ownership and pride among their staff. This can, in turn, lead to higher levels of job satisfaction and motivation, which is essential for success in any business.
So, I ask readers to reflect on the paradox of the estate agency industry – a people business that doesn’t embrace the power of personal branding.
Independent estate agents, in particular, should take this opportunity to create a personal brand in their local property market and make their mark. And for corporate estate agencies, it’s time to consider the benefits that can be gained by embracing the power of personal branding.
In conclusion, personal branding in estate agency has the potential to be a game-changer for independent agents and corporate giants alike. By differentiating themselves, building trust, and increasing engagement, agents can drive their business to new heights. The time to act is now – don’t miss this opportunity to unlock the full potential of your personal brand.