I have seen a number of agents start a blog or start doing videos ... just to give up after a while. I have come to the conclusion it’s for two reasons. Firstly, they see the idea of the blog posting or videos as an agent will create a massive reward from minimal work/time/effort/cost. Secondly, they see other agents doing it, so deem this blog/video thingee “important,” and so the idea of doing something important, makes one feel special.
I can assure you regular videos and blog does work, yet In both of these cases, agents are more excited by the idea and outcome of doing a blog or a video itself — rather than the fundamental and ingrained habits and necessary actions one would have to take to bring thise videos and blogs to life.
Trust me, the agents that succeed with blogs and videos are the ones who care far more about the process of doing them than the results they bring. That’s means they do the videos and blogs come rain or shine because they like doing them.
I guarantee blogs and videos work .. it’s just they take time to work. By loving the process - you will have enough patience to wait for the results to come through