How To Get More People To Use Your Lettings and Estate Agency Blog

Letting Agents, if you have been trading for a number of years, you will already have lots of landlord contact details and also landlords who have property with your competitors. Look at every application form you have had for your rental properties. Especially in the South, where landlords tend to use agents on a tenant find only basis, the tenant will give as their reference, their landlords contact details..... and those tenants who apply for one of yours, but live in a managed property, whilst they   will put down the managing agent as the reference, they will give your their home address .... why not pop that address in to the Land Registry, as 20% to 30% will have the real home address of the landlord.  Estate Agents, think of all the years of mailing list data. I know Negs are really trigger happy at archiving potential buyers if an applicant doesn’t respond to a mailout within two hours, but I bet most of them bought elsewhere .. property owners who currently ...

The inbuilt pressure when letting and estate agents market themselves, is that those letting and estate agents always want to talk about themselves and what their services can do. Landlords and potential Vendors, meanwhile, only want to know only what those agency services can do for them. Instead of taking about yourself, your agency, what you have sold, how big your agency is, how you have smashed your target, how bloody wonderful you are, why not talk about stuff that excites, interests, entertains or educates those potential landlords/house sellers, by writing stuff that will interest the said landlord or potential property seller. By creating content as a foundation of your marketing allows you to truly place yourself in your   potential landlords or potential house sellers' shoes, to adopt their view points, and to consider their thoughts, beliefs, worries, wants and needs.  Have a great Bank Holiday!

Do you know what I love about what my wife, my team and I do? Every single one of us comes to work every day to do something we love. We get to inspire letting and estate agents to do the things that inspire them. Its the most wonderful thing in the world. In fact, the fun part is trying to figure out all the different ways we can do that. It really is amazing. The best part is, it is also good for their business as they grow their agencies. That means they do well so we do really well. We work with some of the biggest agents all the way through to passionate new start agents. I'm sure you've seen my posts but next time you have a spare 50 minutes, why dont you do yourself a favour and watch these four educational (and at time entertaining) vidoes on how you could attract new landlords and vendors to your agency?  http://www.youtube.com/playlist?list=PL8EVjavxiDxijk1PPUw2_mW5PBdpoMHmn

You believe are the best letting (estate) agent in your town or company, hell, you believe you are the best in the UK .. you are, as Tina Turner would put it, ‘Simply The Best’! That is what you believe, isn’t?  However, have you ever wondered why you aren’t getting the business you deserve? The reason being is this, it doesn’t matter what you believe, it’s what the landlord believes that is important ( and when I say landlord in this article I also mean potential house seller vendors for the estate agents reading this – because this is just as relevant in estate agency as it is with lettings ). Whatever you believe, whatever proof you have to back up that belief, that belief and proof is simply not enough to get you the business. If you want more landlords for your agency, you need to get the attention, the trust and the action you seek from landlords. Yet, here is the issue, the people you most want to reach (landlords) are likely to be the very people that ...