Landlord Farming marketing is the marketing and business process for creating and distributing valuable and compelling content about the local property market to attract, acquire and engage a clearly defined and understood target audience of local landlords--with the objective of making landlords want to talk with us.
The strategy can leverage all of the media channels (newspapers, online, in-person, video, audio, mobile, social media, and so on); so it can be employed at any and all stages of the lettings cycle, from attention oriented strategies to landlord retention and loyalty strategies to more importantly the gaining of new landlords from other agents
