- Blogspot website = Nil
- Linkedin Account = Zilch
- Facebook Account = Nothing
- Getting thousands of email addresses of landlords in your town/city = Diddly Squat
- The websites where you can find the information about your local property market = Zero pennies
- Writing articles about the local property market = Not one pound ..
OK, so it’s fair to
say, apart from your time, the costs are pretty low.
But, that aside, forgetting
the low cost .... what if that cost was dwarfed by the huge cost of not
trying to write articles about your local property market?
What if the 40+ letting agents who have kindly given testimonials
on Linkedin about how they have published these articles about their local
property market, are correct in when they say it has vastly improved their lettings
business? It isn’t voodoo magic .. talk about the local property market in an interesting
way to local landlords and whilst it isn’t not overnight, but after a few months,
landlords will start to want to talk to you ... it works nearly every time.
What will be the cost to your business if someone else starts
to do it and starts attracting landlords from your lettings agency? Think about
it .. so stop messing about on Facebook all night and start doing something productive
Delighting a few landlords with an idea worth spreading is
more valuable than ever before....