…and they will only believe what you can prove.
Shalom
fellow letting agents. Landlords, no in fact everyone, in this world is
cynical. We don’t trust our politicians, council officials, teachers, police ..
so Mr Letting agent .. you are down there with the double glazing salesman and
wait for it, estate agents .. because everyone thinks letting agents and estate
agents are the same and tar us with the same brush. In life but also in lettings, trust is at an all time
low and that is very bad for you Mr(s) letting agent. Some letting agents might
think it’s OK since conceivably they can get away with things they could not
before, but this is incorrect. It’s still bad, because true business
relationships are always built on trust.
You see
when you start on the long path of landlord farming, you don’t get one piece of
business for four or five months. While you tirelessly go and talk about the
local property market every day in your newspaper or newsletters or local
property blogs, you must expect never to be believed the first time, second
time even the fifty third time. And you must not expect anybody to believe
anything you say unless you can prove it.
Landlords
may be cynical but they still desire trust. They still frantically want to have
partners in their property who will tell them the truth and keep their
promises. If you can do this, you’ll keep your landlords for a long time, and
you’ll pick up a lot of landlords from companies who do not keep their
promises. But we have a chicken and egg scenario .. how do you prove trust
without meeting the landlord in the first place? Well that’s why I am here. I
coach letting agents in the techniques, even myself and my team doing lots of
the hardwork for you.
If the
lettings market is only growing at 5% a year, then another agent in town is
going to take properties off other agents, because that is what it does, it
makes landlords swap agents, and that could be from your lettings agency? Or
you can carry on treading water .. choice is yours Mr(s) letting agent.
Does it work?
One of my earliest clients are Professional Properties in Derby and Burton. Look what Simon sent back to the boss (the name of the agent he bypassed has been blacked out to protect the innocent) ...
Here is a link to Simon's blog, the blog that has helped him win loads of new business .. http://www.lettingssimon.blogspot.co.uk/
His colleague at the Burton office just published this on Facebook .. if you take the time to look at the Rightmove stats for yourself, they have been the No.3 agent in Burton for years but over the last couple of months they have been steadly getting more new rental listings each week ....to a point in last four weeks for new stock .. this is what has happened!
The original Facebook post can be found here ....
Post from their facebook Page, which can be found here ... Professional Properties - The Letting Agent.Finally, you might want to see the comments from NAEA post on Linkedin about proof .. http://lnkd.in/d9pj5Uw