Persuading,
coaxing and nagging letting agents to raise their profile through blogging is
my mission in life, but I see now that some of my previous articles on blogging
for letting agents should have been more
unrestrained.
Some
letting agents and the fact they need to blog has never really gained the
traction it should have done. Many agents have mentioned to me that they simply
don’t like the word blogging. Many feel that the word blogging is
a stripped down version of what defines them as letting agents; explicitly,
writing and advising landlords, some find it all a bit iffy, some even find it
unbecoming of a letting agent.
Well let’s
be honest, it isn’t the prettiest of
words , is it .. blogging. Those of you that know me know I have never been one
to stand on such ceremony. So let’s dispose of the word blog or blogging. You
don’t have to do any blogging – fab!
You
should consider turning your letting agency and in particular your letting
agency website in to a valuable source of content. Think and act like a
publisher and as you publish valuable content you can set free yourself from
the weight of blogging by focusing on content in general.
You can
use priceless content to pull landlords and potential landlords to your
website. The important bit though is that whilst you create and distribute this valuable and convincing content to attract
acquire and engage landlords, the most important thing by far is the objective
of driving landlords in to your arms, so you can do business with you
It’s
really important to target your content to your audience. But this is the best
bit of it all, 60% to 70% of your landlords buy their BTL property in the same
town (or within 10 miles in the posh villages). If you think like a publisher
of valuable property market content your standing will soar. And once you have
created your valuable content you can then promote it through social media,
e-mail marketing, local magazines, local newspapers and your own newsletters. I
have a client in London, and two solicitor practices want to piggy back on to
the newsletter, pay for it and have it delivered to all the houses in the
district plus send a card copy to all their clients on a bi-monthly basis. .. nice work if you can get it?
Yes, there
are so many more letting agents now engaged in social media and bloggng than a couple of
years ago, but most are getting it wrong, so dont get the results - so the agents think they dont work. However, do it right, and you will stand out
like a sore thumb – in a good way of course!
Want to
know what really good content looks like?
.. let me show you one of my pupils... simply one the best
property blogs in the UK .....